Pulz is Denim by Instinct PULZ Jeans is a Danish fashion brand, founded in 2007, based on denim by instinct. Our mission is to design the perfect pair of jeans to fit any body, life and dream. We strive to provide a powerful selection of contemporary European styles and carefully crafted jeans. Made from the softest fibres from sustainably grown trees, our jeans embrace women’s curves - and our planet. Over the years our denim-core selection has been complemented by additional styles, reflecting the trends of the season. Since 2016 we have been part of the successful multi-brand fashion group DK Company A/S, Denmark’s second largest fashion group.